The Paris 2024 Olympics AR broadcast graphics project combines cameras, crane tracking, optical tracking and real-time AR rendering for virtual graphic insertion, event information and sustained live operation. The project improves the alignment and visual presentation of graphics in live sports coverage.

Project Background

  • AR graphics integrate event information, advertising and virtual elements into live sports coverage.

Customer Challenges

  • Live sports coverage requires stable operation over extended periods.
  • AR elements need to align precisely with crane-camera pictures.

Solution Architecture

  • Broadcast system cameras
  • Crane system
  • Optical tracking system
  • Real-time AR rendering system
AR program graphics workflow：Prepare content → Match camera → Composite live → Validate output
AR program graphics workflowPrinciple illustration; it does not assert that every function was used in the referenced project.

Core Configuration

  • Sony HDC-3500
  • Jimmy Jib crane system
  • Optical tracking system

Project Outcomes

  • Brand advertising placements within the virtual scene
  • Enhanced event graphics presentation
Sports-program AR graphics concept
Sports-program AR graphics conceptAI-generated application concept, not a photograph, delivered equipment or measured result from this project.

Related Products

  • RedSpy high-precision camera tracking system
  • AR rendering server

Related Solutions

  • Real-time AR system

Project configuration

Core ConfigurationSony HDC-3500, Jimmy Jib, optical tracking system and real-time AR rendering system

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