The Haier XR livestreaming project combines a green-screen XR studio, two-camera XR production, conventional multicamera shooting, a crane and a track-mounted dolly system. It addresses the needs of an upgraded brand livestreaming studio, product presentations and coordinated multicamera broadcasts, improving visual quality, a technology-focused brand presentation and audience interaction.

Project Background

  • A green-screen XR studio, two-camera XR production, a crane and a dolly system enhance brand livestream visuals.

Customer Challenges

  • Brand livestreams need stronger product presentations and scene-based storytelling.
  • Coordinating multicamera live production is complex.

Solution Architecture

  • Green-screen XR studio
  • Two-camera XR production
  • Conventional multicamera livestreaming
  • Crane and track-mounted dolly systems
Green-screen / XR live workflow:Prepare → Acquire → Composite → Output
Green-screen / XR live workflowFunctional reference only. Confirm interfaces, equipment and the live chain for the project.

Core Configuration

  • Green-screen XR studio
  • Two-camera XR production
  • Six-camera conventional production

Project Outcomes

  • A stronger technology-focused brand presentation and better livestream image quality
  • An enhanced viewing experience
Virtual-studio program presentation concept
Virtual-studio program presentation conceptAI-generated application concept, not a photograph, delivered equipment or measured result from this project.

Related Products

  • LeTracker-X optical camera tracking system
  • XR rendering server

Related Solutions

  • XR virtual production system

Project configuration

Core ConfigurationGreen-screen XR studio, two-camera XR production, six-camera conventional production, crane system and track-mounted dolly system